There’s no question that fostering relationships is an important part of ANY business, whether it’s internally with your employees or externally with partners, clients, and customers.
According to a recent corporate gifting study cited by Forbes, more than 80% said gifts have improved relationships with employees and/or clients, with 48% saying gifting delivered a substantial benefit. Key substantial benefits include: making the recipient feel valued, improved customer loyalty, and improved employee retention.
We’ve put together a list of 5 really simple reasons why corporate gifting is great for business, no matter what industry you’re in.
- A physical gift is memorable and stands out. In a world of text, slack, and email, a physical surprise in the mail versus just another digital message really goes a long way. There is a simple joy in unwrapping a gift that makes the recipient feel more connected to the sender, and 70% of consumers say they feel more valued when they receive physical mail versus an email.
- A good gift gets instagrammed/shared, driving the reach of your company, brand, product or service. Tips to make something unique enough to instagram? Build a gift box that has a strong theme: either the contents in the box are all for a specific purpose/activity or even just making the box all a consistent color scheme. In the card explain why you specifically selected each item!
- A good gift adds another engagement/touchpoint opportunity for you to chat with clients and prospects. There’s a great chance the recipient will reach out to you to thank you for the gesture, providing an opportunity to re-engage a conversation with them.
- A good corporate gift reminds prospects of you and your offerings. Be sure to include why you’re gifting: because you appreciate their partnership, to congratulate them on a big career win, because you had a great quarter together, etc. Make sure to include something that makes them think about all the positive in their relationship with you.
- A thoughtful gift makes employees/clients feel appreciated. While many employees have been working remotely, team and company connection and culture have suffered. Sending a surprise gift in the mail to your remote team shows you’ve spent time and invested in an additional way.