Writing a sympathy card is never easy. You stare at the blank page forever, worried you’ll say the wrong thing — or worse, sound like a Hallmark cliché. But the truth is, the intention behind your message matters more than the exact words. You don’t have to be poetic or profound; you just have to be kind and sincere.

Here’s a simple structure that works every time:

1. Acknowledge the loss.

Start simply. “I was so sorry to hear about your loss.” “I can’t imagine what you’re going through.” You’re not trying to fix it—you’re showing you see their pain and care enough to say something.

2. Add a personal touch.

If you knew their loved one, mention a memory or something specific. “I’ll never forget your dad’s sense of humor.” “Your mom’s warmth made everyone feel welcome.” Even a short line like that can mean everything.

3. Offer support, but keep it real.

Instead of “Let me know if you need anything,” try something more grounded: “I’ll check in next week to see if you want to grab coffee,” or “I’m here if you ever just need someone to listen.”

Pair your handwritten message with a small gift that extends that care - a cozy candle, a soothing tea, a treat that reminds them they’re loved. Our Box Builder makes it easy to create a custom sympathy gift that feels personal and intentional because words are important, but warmth is too.