At Happy Box, we LOVE creating unique and impactful gifts that leave a lasting impression. Recently, we had the absolute pleasure of partnering with Good Inside to celebrate the launch of Dr. Becky's much-anticipated book. This collaboration was a huge hit, with our custom branded boxes reaching influencers and celebrities who identify with the Good Inside brand. Here’s a peek into what made this project so special.
The Challenge
Good Inside approached us with a clear goal: to create PR and influencer boxes that would not only celebrate Dr. Becky's book launch but also deeply resonate with Good Inside's audience.
Our Approach
Founded by marketers for marketers, Happy Box understands the nuances and intricacies of influencer marketing. We know that promotional materials need to be both memorable and meaningful to create a lasting impact. Our team, with its deep-rooted marketing expertise, focuses on crafting experiences that truly reflect the essence of your brand and the occasion.
For Dr. Becky's book launch, we designed PR and influencer boxes that were elegant, thoughtful, and packed with goodies. Each box was a luxurious gift, meticulously curated to reflect the themes of the book and the values of Good Inside.
What’s Inside
We carefully chose the contents of each box to create a cohesive and delightful experience:
Dr. Becky's Book: The star of the show, beautifully packaged to make a stunning first impression.
Socks with a Positive Message for Parents: A cozy and uplifting reminder for parents to keep going.
Mug: A charming reminder for parents to enjoy their coffee while it’s hot, a nod to the busy life of parenthood.
Bookmark with a Positive Message: To keep the inspiration flowing as they read Dr. Becky’s book.
Confetti: To add a touch of celebration and fun
The Results
The response was phenomenal! Our PR and influencer boxes were shared across social media by influencers and celebrities, creating a buzz and spreading excitement about Dr. Becky’s book. The social media posts reached a wide audience, significantly boosting the book’s visibility and celebrating the Good Inside brand.
"Most companies don't have the marketing & creative expertise that Happy Box does which was a HUGE differentiator for us when we were looking for a partner. Working with them was SO smooth - they truly were an extension of our team and we couldn't be happier about the results we saw on social media!"-Mary Panico, Senior Manager, Marketing & Creative Operations at Good Inside
Our Influencer Capabilities:
Marketing Expertise: As marketers ourselves, we understand the importance of creating promotional materials that resonate.
Thoughtful Curation: Each item in our boxes is carefully selected to resonate with the recipient and reflect the campaign’s goals.
Attention to Detail: Every aspect of our boxes is carefully considered, ensuring a premium and memorable experience.
Social Media Buzz: Our boxes are designed to be share-worthy, generating excitement and visibility on social media.
Personal Touches: We add personalized elements that make each box feel unique and special, enhancing the unboxing experience.
Conclusion
Our collaboration with Good Inside for Dr. Becky's book launch was a massive success, highlighting our knack for creating impactful PR and influencer boxes. Whether you’re promoting a product, celebrating a milestone, or launching something new, Happy Box has the creativity and expertise to make it unforgettable.
Learn more about our PR and influencer box capabilities and how we can help you create memorable promotional materials. Book a call with our marketing experts today to chat about your next project and see how we can bring your vision to life.
Inquire today for a custom proposal.