At Happy Box, we LOVE creating unique and impactful gifts that leave a lasting impression. Recently, we had the absolute pleasure of partnering with Good Inside to promote & celebrate the launch of Dr. Becky's much-anticipated book. This project was a huge hit, with our custom branded boxes reaching influencers and celebrities who identify with the Good Inside brand: parents, mommy bloggers, and more. Here’s a peek into what made this project so special:
The Challenge
Good Inside approached us with a clear goal: to create PR and influencer boxes that would not only celebrate Dr. Becky's book launch but also deeply resonate with Good Inside's audience.
Our Approach
Founded by marketers for marketers, Happy Box understands the nuances and intricacies of influencer marketing. We know that promotional materials need to be both memorable and meaningful to create a lasting impact. Our team, with its deep-rooted marketing expertise, focuses on crafting experiences that truly reflect the essence of your brand and the occasion.
For Dr. Becky's book launch, we designed PR and influencer boxes that were elegant, thoughtful, and packed with goodies. Each box was a luxurious gift, meticulously curated to reflect the themes of the book and the values of Good Inside.
What’s Inside
We carefully chose the contents of each box to create a cohesive and delightful experience:
Dr. Becky's Book: The star of the show, beautifully packaged to make a stunning first impression (and resulting in some really happy parents!)
Socks with a Positive Message for Parents: 100% custom designed from thread to label, these were a cozy and uplifting reminder for parents to keep going.
Insulated Mug: A charming reminder for parents to enjoy their coffee while it’s hot, a nod to the busy life of parenthood.
Bookmark with a Positive Message: To keep the inspiration flowing as they read Dr. Becky’s book, and remind them of one of her key mantras
Confetti Popper: To add a touch of celebration and fun!
Custom Box: Recipients unboxed a beautifully custom designed box using GI brand guidelines, and even opened the box to find a mirror that prompted them with a key mantra for them to repeat: "I am Good Inside."
Card Insert that tied the concept all together: Custom marketing material promoting GI content & that helped give the box its *magic* by explaining the meaning behind the gifts and key messaging
The Results
The response was phenomenal. Our PR and influencer boxes were shared across social media by influencers and celebrities, creating a buzz and spreading excitement about Dr. Becky’s book. The social media posts reached a wide audience, boosting the book’s visibility and celebrating the Good Inside brand.
"Most companies don't have the marketing & creative expertise that Happy Box does which was a HUGE differentiator for us when we were looking for a partner. Working with them was SO smooth - they truly were an extension of our team and we couldn't be happier about the results we saw on social media!"-Mary Panico, Senior Manager, Marketing & Creative Operations at Good Inside
Our Influencer Capabilities:
Marketing Expertise: As marketers ourselves, we understand the importance of creating promotional materials that resonate, that are instagrammable, and that drive home brand objectives while hitting on emotion. And, we love a good brief!
Thoughtful Curation: Each item in our boxes is carefully brainstormed, selected and custom sourced to resonate with the recipient and reflect the campaign’s goals. We have 12,000+ vendors to source from so the sky's the limit.
Attention to Detail: Every aspect of our boxes is carefully considered, ensuring a premium and memorable experience. No standard 3PL process here - we take quality and delivery SERIOUSLY so these boxes have more of a chance to be shared on social media.
Social Media Buzz: Our boxes are brainstormed and designed to be share-worthy, generating excitement and visibility on social media, with strong calls-to-action and delightfully surprising personalized finishing touches like handwritten notes.
Our collaboration with Good Inside for Dr. Becky's book launch was a massive success, highlighting our knack for creating impactful PR and influencer boxes. Whether you’re promoting a product, celebrating a milestone, or launching something new, Happy Box has the creativity and expertise to make it unforgettable.
Learn more about our PR and influencer box capabilities and how we can help you create memorable promotional materials. Submit an inquiry to request a custom proposal, or book a call with our experts today to chat about your next project and see how we can bring your vision to life.