With burnout at an all time high, it’s no wonder “quiet quitting” is trending right now. Quiet quitting is essentially the idea of employees just doing what they need to do to get by to "get by" and remain employed. It's renouncing hustle culture, and quitting the idea of going above and beyond at work, and its been trending on platforms like TikTok. A 2022 global workplace report from Gallup determined that only 21% of employees were engaged at work, and most didn't find their work meaningful following the pandemic.
But as mentioned in many articles about quiet quitting, the term just repackages the term “employee disengagement.” With remote and hybrid workforces, companies are struggling to find creative ways to keep driving up employee morale and engagement without doing the same thing over and over again.
It’s a better experience for everyone if employers create a place where employees feel valued, appreciated for all the time spent working. After all, those of us working full-time jobs spend way more time with our colleagues than we do our own friends and family.
At Happy Box, we’ve executed thousands of custom, branded employee engagement gifting campaigns with the goal of keeping employees engaged: both one-time gift campaigns (i.e. gifts for all employees for Wellness Month), and ongoing gift campaigns (i.e. sending seasonally relevant surprise gift boxes for all employees). While gifting is certainly not the only thing that will keep employees around, we’ve found that when gifts are sent in a more creative manner, and at unique, creative “non-traditional” moments, they are more effective in driving engagement and retention. Your team appreciates - and expects - a holiday gift from the company. But the surprise & delight element of a “self care” kit after a crazy milestone or hard quarter is so much more appreciated and therefore positivity received.
The right gifts:
- Provide additional touch points for HR/management to hear feedback from the team (use the opportunity to ask for feedback, or include a survey)
- Create a socially-sharable “moment” that builds employer brand equity
- Show investment and drives emotional connection among remote teams
- Support your company’s mission and values - for example supporting small businesses or diverse suppliers/vendors
Interested in learning more about our Concierge Gifting services? We handle brainstorming the unique gift (items, occasion, and more), sourcing all gifts, branding items and packaging, fulfillment and shipping. Inquire today with this form or email email@example.com to get started.