When you’re launching a brand-new product—especially one rooted in science, trust, and care for kids—you don’t just want people to see it. You want them to understand it, believe in it, and feel confident sharing it.

That’s exactly what Ocean Olive was looking to do when they launched their revolutionary eczema treatment.

Founded by a mom and physician assistant, Ocean Olive was created to solve a very real problem: finding a natural, steroid-free alternative for eczema that’s safe for babies and effective for all ages. Backed by clinical research and powered by ocean-derived ingredients, the product fills a major gap for families dealing with year-round flare-ups (with different seasonal triggers along the way).

Ocean Olive came to Happy Box looking for help bringing this story—and this product—to life through a thoughtful marketing mailer campaign.

The Goal: Educate, Build Trust & Spark Action

This wasn’t about sending swag or one-size-fits-all boxes.

Ocean Olive needed a gifting strategy that could:

• Educate doctors on the science behind the formula

• Introduce the product to children’s boutiques and buyers

• Get the product into the hands of influencers in an authentic way

• Build credibility across every audience

• Handle everything from brainstorming to packing and shipping

So we partnered closely with their team to design a campaign that felt intentional, elevated, and easy to execute.

The Creative Direction: An Ocean-Inspired Unboxing

Since Ocean Olive’s formula is powered by ocean-derived ingredients, we leaned fully into that theme.

Each box was designed to feel calm, natural, and gift-worthy—not clinical.

Inside, recipients found:

• Ocean Olive’s hero product

• A live air plant nestled inside a seashell

• An ocean-themed chocolate treat

• A branded insert explaining the science-backed formula and mission

The result was a box that felt thoughtful, soothing, and aligned with the brand’s story—while still delivering the education needed to drive action.

One Concept, Three Audiences (Done Right)

Ocean Olive was targeting three very different groups, so we designed strategic variations of the same core box—each tailored to how that audience evaluates new products.

Doctor Offices & Concierge-Style Pediatricians

For physicians, clarity and credibility were key. Each box included a clean, professional insert with:

• Clear product information

• A QR code linking directly to clinical studies
  

Everything was designed to make it easy for doctors to quickly understand the product—and feel confident recommending it.

Children’s Boutiques & Buyers

For retail buyers, storytelling and ease of ordering mattered most.

These boxes included:

• Full-size product presentation

• A marketing insert highlighting the founder story

• A QR code linking directly to Ocean Olive’s Faire page

• Light social calls-to-action to encourage visibility and sharing

Happy Box drafted the initial insert copy, with Ocean Olive adding final brand nuance—keeping the process collaborative and efficient.

Influencers

For influencers, authenticity was the priority.

Influencer boxes mirrored the buyer experience, with a few key tweaks:

• Line sheets removed for a more gift-forward feel

• Messaging explaining why the product’s pink color is natural (no dyes)

• Clear talking points around formulation, safety for babies, and science-backed benefits

The Result: A Launch That Felt Thoughtful & Trustworthy

By tailoring each box to its audience—while keeping the brand story consistent—Ocean Olive was able to:

• Educate medical professionals without overwhelming them

• Introduce the product to boutiques in a way that felt personal and premium

• Encourage influencer content rooted in education, not hype

• Offload logistics, packing, and shipping to one trusted partner

Most importantly, the campaign helped position Ocean Olive as a brand that’s both innovative and deeply credible—a must in the eczema care space.

That’s the power of strategic gifting done right.